Terms of Service

1. The service

Appcitas is a scheduling platform with an AI assistant that answers your customers and books appointments through your booking link and the channels you connect (WhatsApp, Instagram, Facebook).

These terms govern use of the platform for both account holders (businesses) and their authorized users.

2. Account and responsibilities

• You must provide accurate information when signing up.
• You are responsible for keeping your credentials secure and for all activity under your account.
• You are responsible for keeping your services, prices and hours up to date: the assistant books and quotes prices with the information you configure.

3. Plans, free trial and payments

• The Free plan has no cost.
• The free trial of the Pro plan lasts 7 days. In some countries and offers we ask for a card when you sign up. In that case nothing is charged during the trial and, unless you cancel before it ends, the card is charged automatically on the last day of the trial for the plan you chose (with any first-month discount shown at signup) and then every month at the plan price until you cancel. We send you a reminder email before the first charge, as long as you add the card at least 3 days before the trial ends. If you add the card when less than about 2 days of trial remain (or the trial has already ended), the charge may happen immediately when you confirm, as shown on screen before you confirm. You can cancel at any time in Settings > Billing (Stripe portal) and keep access until the end of the paid period; if you cancel during the trial, you are not charged.
• For accounts created without the booking-based trial described below and without a card at signup, when the trial ends, if you do not activate a paid plan, your account moves to the Free plan automatically with no charge.
• Accounts created under the booking-based trial: the free trial lasts 7 days or until your account receives 10 bookings made by your clients, whichever comes first. We do not ask for a card at signup. When the trial ends without a paid plan, your account is paused (the panel, your public booking page and automatic replies) until you pay for a plan. Your data is kept. The first month may carry a discount, shown to you before you pay.
• Paid plans (Starter and Pro) are monthly. Current prices are on appcitas.com.
• If you added your card at sign-up, in any country (Colombia included), payments are processed by Stripe and the subscription renews every month until you cancel. Colombian accounts that pay by monthly link are processed by Wompi: each month they receive a payment link and we never charge their card automatically. In other countries payments are processed by Stripe.
• If you activate a paid plan during the free trial, the trial ends and your plan starts. Your remaining trial days are credited to your account: your first payment covers up to one month after the date your trial was due to end.
• We may change prices with at least 30 days notice. The new price applies from your next period.

4. Cancellation and refunds

• You can cancel your plan at any time in Settings > Billing (Stripe portal) if your subscription is with Stripe; if you pay by monthly link (Wompi, Colombia) you simply do not pay the next link, or you can message us on WhatsApp at +57 301 865 1238 or at support@appcitas.com. Access continues until the end of the paid period.
• Payments are non-refundable, including payments made during the free trial, partial periods or unused months.
• Nothing above limits any non-waivable rights you have under applicable law.

5. Results

Appcitas is a tool. We do not guarantee a number of customers, bookings or revenue: results depend on your business, how you configure the service and how you share your link.

6. Third-party channels

WhatsApp, Instagram and Facebook are Meta services. Connecting them requires accepting their terms, and Meta may approve, limit or disconnect your account or number. We are not responsible for changes, blocks or outages of those services.

7. Acceptable use

You must not use Appcitas to send spam, illegal content, impersonate others, or violate the terms of WhatsApp Business or Meta.

8. Intellectual property

The Appcitas software, brand and design belong to Juanships LLC and its licensors. You keep ownership of your content (customers, appointments, configuration).

9. Limitation of liability

Appcitas is provided "as is". We are not liable for AI errors, decisions made based on its responses, or indirect losses arising from use of the service. In no case will our total liability exceed what you paid for the service in the last 3 months.

10. Termination

We may suspend accounts that violate these terms. You can close your account at any time by contacting us.

11. Changes

We may update these terms. We will notify you by email about material changes at least 30 days in advance.

12. Your customers' data

As a business, you are the Controller of your customers' personal data. You authorize us (Juanships LLC, Appcitas) to process it as Processor, only to provide the service to you: scheduling, reminders, the assistant, and promotions, the latter only when the customer authorized them. We follow Colombian Law 1581 of 2012 and its decrees. We keep the data confidential, apply reasonable security measures, and use third-party artificial intelligence and marketing providers. When you ask, or when you stop using Appcitas, we delete the data or return it to you, except what the law requires us to keep. Accepting these terms when you sign up also includes this section.

13. If you book an appointment with a business that uses Appcitas

• Who provides the service: Appcitas is the tool the business uses to receive and organize its appointments. The service you book is provided by the business, not by Appcitas. Prices, hours, cancellations and no-shows follow the business's rules.
• Your booking: when you tap "Confirm appointment", the appointment is recorded in the business's calendar with the details you entered. Check that your name and WhatsApp number are correct: we use them to identify you and remind you of the appointment.
• Proper use: book only for yourself or for someone who authorized you, with real details. Do not make fake or bulk bookings. The business may cancel bookings that do not follow this.
• Artificial intelligence assistant: you can message the business on WhatsApp or in the chat on its page, where an AI assistant replies. It uses the information the business loaded and can make mistakes. What the business confirms is what counts.
• Changes and cancellations: you can ask to change or cancel your appointment through the chat or directly with the business, under its rules.
• Payments and deposits: Appcitas does not charge or receive payments. If the business asks for a deposit, you pay the business directly. Any refund or claim about that money is with the business, under its policy.
• Liability: Appcitas is responsible for how the tool works, not for the service the business provides or its decisions.
• Your data: how we handle your data is in the Privacy Policy (/privacidad), in the section for customers of businesses.

14. Deposits and payments between the business and its customers

Deposits are an optional feature, off by default, available on the plans shown on the pricing page at appcitas.com. In this section, a "deposit" is a partial payment the business asks a customer to make to hold an appointment booked online. If the business turns deposits on, the following applies in addition to the rest of these terms.

14.1 What Appcitas does and does not do

• Appcitas is scheduling software. For deposits, Appcitas only shows the customer the payment details the business configured, generates a reference code, holds the slot until the deadline and records what the customer and the business report.
• Appcitas is not a bank, a financial institution, a payment gateway or processor, a money transmitter, a collection agent, a custodian or an escrow service. Appcitas does not receive, hold, keep, transfer or settle money of the business or its customers at any time.
• The deposit is a direct arrangement between the business and its customer. Appcitas is not a party to it, does not guarantee it and does not act on behalf of either of them.
• Appcitas takes no fee on deposits.

14.2 The business's responsibilities

If you turn deposits on, as a business you agree to:

• Publish only payment details (accounts, numbers, usernames, payment links) that are correct, in your name or in the name of whoever lawfully collects for you, and keep them up to date.
• Write your own deposit policy (amount, deadline, cancellations, no-shows and refunds) clearly. Appcitas shows it to your customers as you write it and does not review or approve it.
• Check every payment in your own account and mark it honestly and on time ("Received", "Not received" or waive it).
• Honor appointments whose deposit you received, and refund the deposit when your policy or the law requires it, for example if you cancel the appointment.
• Handle claims, refunds, disputes and chargebacks, and meet the tax and invoicing obligations for deposits.
• Comply with the consumer protection, e-commerce, payments and personal data rules that apply to you.
• Use deposits only to hold real appointments, not to collect anything else.
• Use number blocking in good faith, as described in section 14.5.

14.3 What the customer sees

When a customer books online a service that requires a deposit, Appcitas shows them:

• That the payment goes directly to the business's account, not to Appcitas.
• The amount, the business's payment methods and a reference code to write in the transfer note.
• The payment deadline. The slot is held until that deadline. If the customer does not report the payment in time, the booking is cancelled and the slot is released automatically.
• The business's deposit policy, if the business wrote one.
• That reporting "I paid" or sending a receipt does not confirm the payment: only the business confirms whether the money arrived.
• That Appcitas cannot verify, refund, reverse or hold payments. Any refund or claim about the deposit is with the business.
• The business may skip the deposit for frequent customers. Appointments the business creates directly in its calendar never require a deposit.

14.4 Automatic receipt review

If the customer sends a photo of the receipt, Appcitas may show the business an automatic signal made with artificial intelligence ("looks right" or "review"). It is only an indicative aid: it can be wrong, it does not check the business's account and it is not a verification, confirmation or guarantee of payment. Appcitas never marks a deposit as received on its own. Appcitas is not liable for losses from fake, altered or misread receipts. How images are handled is described in section 10 of the Privacy Policy.

14.5 Number blocking

• If the business marks a deposit as "Not received", the customer's number is blocked from booking online with that business while the business has deposits turned on. The appointment is not cancelled automatically: the business decides.
• The block applies only to that business. Appcitas does not share it with other businesses or use it for any other purpose.
• The business should mark "Not received" only after checking its account, and should remove the block if the payment did arrive or if it was a mistake.
• If your number was blocked and you think it is a mistake, contact the business, which can remove the block. You can also write to support@appcitas.com to exercise your rights over your personal data, under section 12 and the Privacy Policy. The business is the Controller of that data and Appcitas acts as Processor.

14.6 Fraud and impersonation

• Appcitas will never ask you to pay a deposit to an account of Appcitas or Juanships LLC. The payment details you see in the booking are the ones the business configured.
• Before paying, check that the account holder matches the business. If something does not match, do not pay, and confirm with the business through a channel you already know.
• If you believe someone is using Appcitas to impersonate a business or to collect money fraudulently, write to support@appcitas.com.

14.7 Suspension

We may turn off a business's deposits, hide its payment details or suspend its account, without prior notice where customers are at risk, when we have reasonable signs of fraud, impersonation, payment details that do not belong to the business, repeated customer complaints or a breach of this section. This is in addition to section 10. We may cooperate with authorities when the law requires it.

14.8 Indemnity

The business will indemnify, defend and hold harmless Juanships LLC, its members, employees and providers from any claim, penalty, loss or reasonable expense (including attorneys' fees) arising from the deposits it collects, its payment details, its policy, its decisions to confirm, waive or block, or its breach of the rules that apply to it.

14.9 Liability

Appcitas is not responsible for deposit money, for payments that were not received, were sent to the wrong account or were not refunded, or for the business's decisions. If a notification does not arrive, a slot is released or a block is applied because of a technical error on Appcitas's side, the limitation of liability in section 9 applies. Deposits the business receives from its customers do not count as payments made to Appcitas when calculating that limit. Nothing in this section limits any non-waivable rights the customer has under applicable law.

15. Contact

Juanships LLC · support@appcitas.com · WhatsApp +57 301 865 1238